Makati, Philippines (13 February 2013) – Estee Lauder, one of the most renowned global beauty brands, last night gathered a multitude of personalities to celebrate the beauty and grace of women in the PureColor Play event featuring its latest make up line in Makati City. Margie Moran-Floirendo, the second Filipina to be crowned Ms. Universe in 1973, also attended the event.
The celebration was hosted by Miss Teresa Herrera, with music from DJ Badkiss (Christina Baertgas) and DJ Meow (Mia Ayesa), while Ballet Philippines and a fashion show helped bring to life the video animation that unveiled Estee Lauder’s latest product line. The dramatic image mapping throughout the venue showcased Tom Pecheux’s, Estee Lauder Creative Make-Up Director, masterpiece in the limelight, giving the guests a first look of his creation made for women all over the world.
Play and display booths manned by Estee Lauder make-up artists and nail technicians allowed the guests to test and try Estee Lauder’s PureColor Lipstick, PureColor Eyeshadow Palette, PureColor Blush. Guests also fell in love with the Vivid Shine Collection – PureColor Gelee Powder Eye Shadows, and PureColor Vivid Shine Lipstick. Women lined up to sample the PureColor Nail Lacquer with True Vision Technology which contains crystalline laminate that magnifies and intensifies color to a glowing metallic finish, thus extolling the eyes, lips and nails.
The female guests of the launch of the PureColor line experienced the truth of Mrs. Estee Lauder’s famous one-liner, “Every woman can be beautiful.”
Color. Light. Texture. Inspiration. Tom Pecheux and Constance Jablonski explore the City of Light. Makes me miss the city.