Creating awareness for a worthy endeavour is a big step towards success. I believe that though it is good to have financial support (not everything in life is free after all), getting information out there will go a long way. Creating urgency, delegating responsibility. The more people are informed, the higher the probability of them taking action.
We all know how unstable things are in some parts of the country. I have to admit that since I live in the city, with access to certain luxuries, I forget that a lot of my fellow country men don’t share the same fate. I would go online and immerse myself in my work, only to be reminded now that these things appear shallow compared to what the children in conflict-affected areas in Mindanao have to face each day.
I guess I have to thank folks from BAYO for calling me one morning and sending me a Cookie Hoodie from the YOU by KC collection. What I first thought to be just another campaign turned out to be a knock on my conscience. That’s probably why I’m taking my time in writing this post. I wouldn’t want you folks to take the message that BAYO and KC Concepcion are trying to rely lightly.
Though it’s close to becoming such a fad — you know, celebrities taking a shot at becoming fashion designers and releasing their own lines and all — KC Concepcion’s role in the design process has been personal and real. She’s armed with the purpose of ultimately creating awareness on the need to feed the children in Mindanao so that they can be well enough to go to school to which BAYO has supported by collaborating with her on this collection.
Imagine, feeding a hungry child. It breaks my heart just thinking about it. I would never want my nieces and nephews to fall into the same predicament. I personally would never want to be in the situation wherein I’d ever worry about being able to afford a meal in a day. This moves me to be grateful that fate has dealt my family a good hand.
With that I’d urge you to support this project. Buy one for yourself. Buy one for your sister, for your mom. Buy one for your friend. Forget about the capitalists and just focus on that hungry child. Feed him. Feed her. Allow them to get an education. That’s how far your money will go. Wear it and let the others know the cause you’re supporting.
This project is primarily KC’s way, as the UN-WFP’s National Ambassador Against Hunger, to create awareness of the plight of the many Filipino children suffering of hunger in Mindanao. Their hunger is caused by poverty due to being displaced from their own homes and villages.
As the United Nations World Food Programme (WFP) National Ambassador Against Hunger (quite a mouthful, eh?), KC is working in many ways to increase awareness and support to end child hunger in conflict-affected Mindanao. The World Food Programme has been proving nutritious food to conflict-affected children since 2006, through schools, clinics and in evacuation centers.
Each purchase from the collection will help provide meals for school children in Mindanao through the food-for-education activities of the UN World Food Programme. KC will be giving the entire portion of her share in this project and campaign to WFP in support of their projects and activities, particularly ones centered in Mindanao. And wearing a piece from the collection is your chance to be an ambassador for a hungry child. It serves as a symbol that you are making a stand as you take a step towards ending child hunger here in the Philippines.
Hoodies (Cookie, Cassandra, KC, and Kristina) range from Php 1,195.00 to Php 1,595.00 and the Tees retail at Php 695.00.
For more information on WFP or to make a donation visit: www.wfp.org/donate/philippines or call their telephone number +63 2 750 2561 local 2400.